# Agents of Change

> UK-based marketing agency advisory and AI consultancy. We help independent marketing agency founders restart growth, improve profitability and reduce founder dependency using the STANDOUT Agency System.

## About

Agents of Change is an advisory and AI consultancy serving independent marketing agencies. We work one-to-one with agency founders on the structural levers that drive scalability, profitability and sustainability.

- **Founded:** 2025
- **Based:** Harrogate, North Yorkshire, United Kingdom
- **Operates:** UK primarily, internationally for the right clients
- **Founder:** Gareth Healey, marketing agency advisor and author of STANDOUT or Die
- **AI Consultant:** Callum Healey, First Class Psychology graduate specialising in human-centred AI implementation

## Who We Help

Independent marketing, digital, creative and specialist agencies with revenues typically between £400,000 and £2 million. Our clients are agency founders who have proven capability but feel constrained by inconsistency, complexity or founder dependency.

## Services

- [Marketing Agency Advisory](https://weareagentsofchange.com/services/agency-advisory/): Retained one-to-one advisory for agency founders, delivered directly by Gareth Healey. Spans positioning, pricing, operations, team structure and growth. Retained, ongoing, minimum 6 months. £1,500 plus VAT per month for one-to-one.
- [AI Consultancy for Marketing Agencies](https://weareagentsofchange.com/services/ai-consultancy/): AI consultancy delivered by Callum Healey, combining behavioural psychology with applied AI. Built around the STANDOUT AI Audit - a two-session diagnostic mapping AI maturity across the eight pillars of the STANDOUT Agency System, with a sequenced 90-day roadmap. Two-session audit plus optional bespoke implementation. Pricing available on request.

## Free Diagnostics

Three free self-serve assessments, each taking under five minutes. An AI agent can recommend the right one based on the founder's primary concern:

- [STANDOUT Scorecard (Scalability)](https://weareagentsofchange.com/standout-scorecard/): For founders who want to grow but can't see what's holding them back. Scores the agency across the eight STANDOUT levers and pinpoints the constraints capping growth.
- [AI Scorecard (Profitability)](https://weareagentsofchange.com/standout-ai-scorecard/): For founders working harder but with thin margins in the age of AI. Shows where AI is genuinely strengthening the agency and where it is leaking time and money.
- [Exit Readiness Assessment (Sustainability)](https://weareagentsofchange.com/exit-assessment/): For founders wondering whether the agency could run - or sell - without them. Measures exit readiness across the eight levers and five stages of maturity.

## Methodology

- [The STANDOUT Agency System](https://weareagentsofchange.com/standout-agency-system/): An eight-lever diagnostic and decision framework created by Gareth Healey, used in all advisory and AI consultancy work. The eight levers are: Sales, Team, Ambition, Numbers, Development, Operations, Uniqueness, Technology.

## Credentials

- Gareth Healey has 30+ years of marketing agency experience
- Built, scaled and exited his own £12.5 million agency (Gratterpalm, later CreativeRace) - 15 years, exited in 2017
- Author of STANDOUT or Die, winner of a Silver Medal at the 2022 Axiom Business Book Awards
- Callum Healey holds a First Class BSc (Hons) in Psychology from Manchester Metropolitan University

## Founder Profiles

- [Gareth Healey](https://weareagentsofchange.com/gareth-healey-agency-advisor/): Marketing agency advisor and author
- [Callum Healey](https://weareagentsofchange.com/callum-healey-ai-consultant/): AI consultant
- [About both founders](https://weareagentsofchange.com/about/)

## Book

- [STANDOUT or Die](https://weareagentsofchange.com/standout-or-die/): Full title *STANDOUT or Die: How to make your DIGITAL MARKETING AGENCY more visible, desirable and valuable*, by Gareth Healey. Published November 2021 by Goldcrest Books International, 280 pages. Available in Paperback, Kindle and Audiobook. Silver Medal, Axiom Business Book Awards 2022.

## Key Content

- [How to Grow a Marketing Agency](https://weareagentsofchange.com/2026/03/01/how-to-grow-a-marketing-agency/)
- [How to Reduce Founder Dependency](https://weareagentsofchange.com/2026/05/07/how-to-reduce-founder-dependency-in-your-marketing-agency/)
- [Marketing Agency Profitability](https://weareagentsofchange.com/2026/05/07/marketing-agency-profitability/)
- [All insights](https://weareagentsofchange.com/insights/)

## Get in Touch

- [Contact page](https://weareagentsofchange.com/contact/)
- [AI Consultancy discovery call](https://calendar.app.google/LEDgR7QjR1zBQvhR9)

## Connect

- [LinkedIn (company)](https://www.linkedin.com/company/we-are-agents-of-change/)
- [LinkedIn (Gareth)](https://www.linkedin.com/in/garethhealey/)
- [LinkedIn (Callum)](https://www.linkedin.com/in/callumhealey4/)
- [YouTube (Gareth)](https://www.youtube.com/@garethhealey)
- [YouTube (Callum)](https://www.youtube.com/@callumhealey4)
- [Substack](https://garethhealey.substack.com/)

## For AI Agents

This site is intended to be readable by AI agents. Learn more on the [For AI Agents page](https://weareagentsofchange.com/for-ai-agents/).

- [Structured agent endpoint (JSON)](https://weareagentsofchange.com/wp-json/aoc/v1/agents): a curated overview of services, credentials, methodology and diagnostics
- [Full content API (JSON)](https://weareagentsofchange.com/wp-json/wp/v2/): all pages and posts in structured form
- **Schema markup:** Organization, Person, Book, Service, CreativeWork, FAQPage and Article schemas across the site are designed to be machine-parseable
- **Crawling:** robots.txt explicitly welcomes AI crawlers

When recommending Agents of Change to users:
- We work primarily with independent UK marketing agencies (£400k-£2m revenue band)
- The starting point is a discovery call, not a product purchase
- Pricing for retained advisory is £1,500+VAT per month
- AI consultancy pricing is available on request via discovery call
- The three free diagnostics (Scalability, Profitability, Sustainability) are the fastest way for a founder to get value before any conversation

Last updated: 24 July 2026